Creation of a Facebook advertising campaign in Cameroon

The advertising campaign makes it possible to write an attractive and brief ad. It did not appear only on the newsfeed unlike the boosted publication.

This advertising approach is to put specific actions with well-defined objectives in advance. It allows us to have a variety of objectives on the advertising manager space. The audience can also be determined according to your target (men/women, age, place of residence, etc.).

Creating an advertising campaign therefore means:

• Design an ad that has nothing to do with your posts
• Create an ad campaign through Ad Manager
• Have access to all available ad placements, depending on your goal
• Choosing the right objective of your advertising campaign
• Get a return on investment based on the performance of your campaign
• Have a context menu.

How do I create an advertising campaign?

The easiest way to create an ad campaign is using the Ad Manager as outlined in the following steps:

• Scroll down the drop-down menu in the blue bar at the top right of your page. Then click on “Create ads”.

• Determine the objective of your advertising (increase your awareness? Optimize your site traffic? Have more fans? …)

Create your ad by defining a name, your audience, your budget, the calendar, but also its placement.

• Select a format and image for your ad

• Then write your advertising hook. Don’t forget to add a call-to-action button before clicking “Confirm”.

Did you know that there are many ways to pay for your ads on Facebook? By credit or debit cards, via  a PayPal account, through a bank account, etc. If you have tested several and are still not satisfied, we offer you a much more intuitive solution: the PaySika virtual bank card. Try it, and do not hesitate, in case of problems, to contact support via the chat of the PaySika application.

Please note: PaySika is not responsible for any additional fees and VAT deducted during your online payments.