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As Facebook’s new algorithm reduces the visibility of published posts, companies and individuals are wondering about the means at their disposal to increase their presence on the said social network. For this purpose, Facebook offers several options. The creation of an advertising campaign and the boost of a publication are part of it, but are often confused.
How to navigate between the creation of an advertising campaign and the boost of a publication? How to differentiate them? What are the steps to achieve them? What effect can we expect?
A boost of a post is a common form of Facebook advertising. Boosting a post is like promoting a post. In general, a boosted post is usually associated with a photo or video. It is therefore not developed as a real advertisement because it has limits. The goal of this approach is to increase interaction with the page. It also makes it possible in a way to increase brand awareness
It is quite possible to add a payment method to your Facebook account/page. If we take the example of the USD bank card, you can, for example, not only add it, but also manage it easily from the payment settings of the advertising manager. Moreover we show you in this tutorial (tutorial link) the procedure to follow.
In this type of publication, the goal is above all to interact with the community.
Basically, boosting a publication encompasses 4 segments:
The advertising campaign makes it possible to write an attractive and brief ad. It did not appear only on the newsfeed unlike the boosted publication.
This advertising approach is to put specific actions with well-defined objectives in advance. It allows us to have a variety of objectives on the advertising manager space. The audience can also be determined according to your target (men/women, age, place of residence, etc.).
Creating an advertising campaign therefore means:
Did you know that there are many ways to pay for your ads on Facebook? By credit or debit cards, via a PayPal account, through a bank account, etc. If you have tested several and are still not satisfied, we offer you a much more intuitive solution: the USD virtual bank card. Try it, and do not hesitate, in case of problems, to contact support via the chat of the PaySika application.
Please note: PaySika is not responsible for any additional fees and VAT deducted during your online payments.
A boost is easy to set up, since a post boosts directly on your Facebook page. Here’s how:
The easiest way to create an ad campaign is using the Ad Manager as outlined in the following steps:
Create your ad by defining a name, your audience, your budget, the calendar, but also its placement.
The decision to choose between boosting a post on Facebook and creating an ad campaign will depend on your advertising goals and advertising budget.
If your goal is to simply increase the reach of an existing publication in order to reach a wider audience, boosting the publication can be a wise choice.
On the other hand, if you want to target an even more precise audience, create an advertising campaign on Facebook and by far the best choice, despite the relatively higher budget. This gives you access to much more advanced targeting options, different ad formats, and performance tracking tools to measure and optimize your campaign.
Nevertheless, whatever your budget, you must opt for an optimal payment method. Have you ever heard of the USD bank card ? Otherwise, it’s time to discover a more secure and cheaper alternative to make all your payments on Facebook.