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The job of a community manager sounds simple, in itself! And yet, it is not a priori, as we tend to mistakenly think, to publish only content on social networks, and to exchange with prospects in comments.
Community management is still a very young profession, appearing with the advent of social networks in the 2000s. As a true spokesperson for a company on the social space of the internet, the community manager contributes to its e-reputation.
To become a good community manager and uncover all the secrets, you need to be organized and equip yourself with the necessary tools to develop and monitor your communities closely. Did you know that from now on, it is possible for you to subscribe to your tools thanks to the USD bank card ?
Discover all the facets of this profession, whether you are just starting out, a young graduate with a passion for digital technology or in the process of retraining.
In “community manager”, we mean a priori “community “. It is therefore a fundamental reality for digital marketing to know in depth the target that is a community.
However, how do you find out who your audience is? To do this, you can see 2 solutions:
Here, it’s a matter of drawing up a composite portrait of the customers your company is targeting. However, if you haven’t designed these sketches yet, you can still interview your current customers, ask them about their different interests and favorite topics in terms of content.
Ask your potential customers about their feedback, directly in the comments of your posts. You can also conduct surveys. This way, you will learn more about your targets.
In addition, knowing your audience not only allows you to adjust the topics and formats of content you share, but also to generate even more engagement.
As a community manager, you need to be responsive to the news you share and the reactions of your community. To ensure that you have this responsiveness, you must make sure to organize yourself in advance, by having an editorial schedule.
A good editorial schedule is a document that brings together in one place and organizes over time:
To design your schedule, you can use a simple Excel spreadsheet, or more visual tools such as Asana, Notion or Trello. These planning tools are interesting because they allow you to see at a glance whether your editorial line is consistent.
Before paying for a service online, be careful, as not all payment methods are secure. You can make your payments on all your tools thanks to your USD virtual card, one of the safe and fast online payment methods in Cameroon.
The principle of the social network has completely changed the way companies communicate today. From now on, communication is no longer a one-way street. You communicate on a subject, and the targets respond to you in the comments with the possibility of exchanging with you.
We therefore advise you to take advantage of this interactivity between your targets and your company! The more engaged your community is with your posts, the more visibility you gain.
In order to maintain this interactivity,
Have you ever received comments involving other parts of the company, so do you manage social media? If so, it may be comments:
To determine how best to react, consider defining processes with these different poles to respond to each of these cases.
Here are some questions you should ask yourself: Who do I want to forward this feedback to in each team? Are there any sample messages that I can reply to myself? …
A good community manager ensures constant monitoring of the topics of interest of his targets.
But also make sure to stay up to date with trends in your own business, namely new news about how social media works. For example, you can test new features of social platforms beforehand, and then redeploy them to your community.
Also remember to get out of your comfort zone to do “test and learn“. In other words, dare to use content formats for differentiating tones. Then, observe how your community reacts to these innovative formats and finally choose which ones to integrate into your editorial line.
If you want to be a CM who has an impact on your community, consider equipping yourself with the right tools to organize and automate your missions.
There are dozens of social media tools that can help you on a daily basis. We offer you some of them, and don’t hesitate to use them with your USD bank card, of which you can find all the new features by downloading the app HERE.
To monitor social media and find content to share with your community, use tools such as Google Trends or Feedly. Added to these, a tool like Hootsuite helps you keep track of your brand’s mentions.
To ensure the creation of quality content, you’ll need a visual creation tool like Canva. For your video creations, the PlayPlay tool is just one example among many that will make your edits simple and beautiful.
To monitor and animate your community on a daily basis, a Social Media Management tool such as Buffer or Agorapulse is ideal. As a result, your posts will be planned in advance and you will be able to track your various performance statistics.
Last but not least, you should track the performance metrics of your posts and learn from them. This will allow you to detect which best practice to use in the rest of your strategy.
The key metrics are generally:
Depending on the goals you’re aiming for, your key performance metrics may vary. So don’t hesitate to report regularly, in order to optimize your strategy continuously.
Armed with these 7 tips, you are ready to become a good community or improve your skills in the field.
The real challenge in this business is to ensure responsiveness to current events and interactions with users. So take the time to formalize a strategy and put together a toolbox accessible with your USD bank card.